Vicente Falconi

Strategic Concepts & Mechanics

Identity & CultureDream Replaces Mission Statement

Cornerstone MoveTalent Factory as Acquisition Currency

Capital StrategyBonus Pool Tied to EVA, Not Revenue

Cornerstone MoveBuy Beloved Brands Run by Nobody

Signature MoveOwners Recruit, Not HR Drones

Signature MoveBottom 10% Shaved Every Year Forever

Risk DoctrineType IV Leader Purge Despite Results

Cornerstone MoveExit Banking, Enter Boring Forever

Signature MoveFire the Rebellious on Day One

Signature MoveOpen Floor, No Offices for Anyone

Strategic PatternHoshin Kanri Goal Cascade to Factory Floor

Cornerstone MoveLeak the Offer to Shame the Board

Signature MovePeople Chess Not Performance Reviews

Decision FrameworkFive Whys to Kill Surface Excuses

Operating PrincipleComfort-Zone Rotation as Growth Engine

Primary Evidence

"Type A Breakdown: Goal-Measure Some goals can be broken down in measures. If goals can’t be broken down in measures, it’s because the goal is an action to be taken. Measures are the components that lead to achieving a goal. For example, in order to achieve higher EBITDA, a company must increase sales, and/or reduce costs, and/or reduce expenses, and/or increase productivity. These are measures. When a goal is broken down in measures, these measures must themselves become someone else’s goals (when they’re added to a time-frame.) So the CEO’s EBITDA goal is broken down to a sales measure, which then becomes the goal of the VP Sales. A goal-goal breakdown is called a Type A breakdown by Vicente Falconi,"

Source:The 3g Way

"Figure 8: Big dreams break down into goals. Source: Vicente Falconi, AB InBev, author."

Source:The 3g Way

"Vicente Falconi, in his True Power"

Source:The 3g Way

Appears In Volumes

The 3g Way