Würth

"Reinhold Würth will often speak later in his life about how he sees himself as a link in the chain of his ancestors. And his primal trust in the family was never broken. Even the worldwide success of his screws began with his grandfather, because it was he who sent his father to apprentice with a screw wholesaler, and now also advised on how to set up his own shop – which Reinhold Würth would take over ten years later."

"Once God and the world are discussed, the non-binding pre-sales conversation aims at private information. When is the customer's birthday, when is his wedding anniversary, and - almost even more important - when is his wife's birthday? What you shouldn't ask him, however, is whether he has beautiful daughters. And the salesman should also not talk more than the customer. Not even the same amount. The more he lets the customer talk, the more he learns about him. Keyword: dragnet investigation. If the salesman knows how the customer ticks, he can offer him what the customer wants to hear. If he is a frugal type, he saves time and energy with a screw supplier like Würth; if he responds to prestige, you sell him quality."

""Everyone needs screws", was Adolf Würth's business idea after the end of the war. "The whole world needs screws", said his son in the fifties."