Webvan

Strategic Concepts & Mechanics

Signature MoveInformation War Before Every Battle

Operating PrincipleOpacity Through Entity Renaming

Strategic PatternSell the Buyer His Own Money

Strategic PatternBrand Prestige as Holding Company Currency

Signature MoveSell at the Ceiling, Buy at the Crash

Cornerstone MoveStack the Cascade, Keep 51% at Every Floor

Cornerstone MoveBuy the Wreckage, Extract the Jewels

Cornerstone MoveTurn Every Ally Into a Stepping Stone

Signature MovePersonal Enrichment Through Internal Transfers

Risk DoctrineCrash as Invitation, Not Crisis

Signature MoveVictory Without Mercy, Then Make Them Pay

Capital StrategyGovernment Subsidies as Launch Fuel

Relationship LeverageGratitude Is a Disease of Dogs

Competitive AdvantageProducer-to-Consumer Margin Capture

Capital StrategyStock Options as Majority Shareholder Self-Enrichment

Identity & CultureGrandmother's Cult of Superiority

Signature MoveSilence the Dissent, Control the Narrative

Decision FrameworkCreditor Coercion by Liquidation Threat

Signature MoveWorld's Top Hair Stylist for a Virtual Avatar

Signature MoveEx-Gurkhas Guarding a Website Company

Competitive AdvantageMedia Buzz as Substitute for Product Readiness

Decision FrameworkInsider Empathy as Restructuring Poison

Identity & CultureAdversity Loyalty Mirage

Cornerstone MovePrestige Names as Fundraising Stampede

Risk DoctrineBurn Rate Denial Until the Doctor Arrives

Cornerstone MoveCut Cruel But Never Cruel Enough

Cornerstone MoveBuild Utopia in One Apollo Mission

Capital StrategyValuation Without Revenue is Pure Narrative

Cornerstone MoveZero-Valuation Last-Chance Triage

Signature MoveThirty Employees Memorizing a Philosophy Book With Zero Customers

Signature MovePrivate Jets as Money-Raising Machines

Relationship LeverageInvestor Prestige ≠ Investor Governance

Signature MoveCall Centre in London's Most Expensive Postcode

Primary Evidence

"Based on information released by the US stock market authorities, here are some of the startups in which Bernard Arnault has invested through his Dutch companies: 1800 Flowers (online flower-gift retailer); Ashford (cultural products e-commerce site); Boo (clothing e-commerce site); Boxman (online record store); Cryo Networks; Datek Online (online broker); e-Bay (online auctions); e-loan (real estate loans); epo.com (financial site); Firstmark (wireless local loop), in which Groupe Arnault invested $ 120 million; Furniture (office furniture e-commerce site); FusionOne (wireless technology); LeisurePlanet (tourism); Mercata (group buying); Mortgage (loans and credits); MotherNature (health and beauty); Pilinvest; MP3. com (online music); MyFamily.com (community site); Netflix (DVD rental); Oxygen Media (women's internet and TV), in which Groupe Arnault invested $ 122 million; Petopia (pet-related site); PlanetRX (health); VideoNet (interactive internet); Webvan (online grocery)."

Source:l'Ange Exterminateur

"holder, the billionaire Bernard Arnault, was passionate about the internet. On his frequent trips to the US, he had seen at first hand the impact this new medium was having on traditional retailers. Like us, he knew it was only a matter of time before the e-tailing craze hit Europe. For almost a year now he had been making small, but lucrative investments in US dot.coms like eBay and Webvan. Helping him scout for deals was Jean-Bernard Tellio, a suave, fast- talking, former curator of the famed Centre Pompidou in Paris. We"

Source:Boo Hoo - A Dot-Com Story From Concept to Catastrophe

Appears In Volumes

l'Ange Exterminateur Boo Hoo - A Dot-Com Story From Concept to Catastrophe