Entity Dossier
entity
WILD
Strategic Concepts & Mechanics
Competitive AdvantageLanguage Fluency as Global Weapon
Capital StrategySwiss Base for Unbureaucratic Global Reach
Signature MoveKitchen-Table Apprenticeship Before the Office
Identity & CultureAll Natural as Brand DNA
Signature MoveProductive Dissatisfaction as Permanent Engine
Cornerstone MoveBuild the Machine No One Can Copy
Signature MoveReinvent Every Five Years or Stagnate
Operating PrincipleHydrometer Obsession with Product Perfection
Signature MoveMuhammad Ali When They Say Impossible
Strategic PatternScience Funding as Future Insurance
Cornerstone MoveConquer Country by Country Then Reverse the Map
Identity & CultureQuiet Generosity Over Public Virtue
Primary Evidence
"I want to show that the feature "all natural" has defined my life and the company from the beginning and for over 90 years, as both a guiding theme and practiced science. Under my leadership, the WILD factories founded by my father have developed into an internationally leading producer of purely natural raw materials for the entire food and beverage industry."
Source:Mr. Capri-Sun – Die Autobiographie
""Capri-Sonne", which is now offered worldwide under the name "Capri-Sun", is originally a WILD product that quickly became a branded drink after its introduction. It has been led by me to a global position among the refreshing drinks."
Source:Mr. Capri-Sun – Die Autobiographie