WILD Flavors

Strategic Concepts & Mechanics

Competitive AdvantageLanguage Fluency as Global Weapon

Capital StrategySwiss Base for Unbureaucratic Global Reach

Signature MoveKitchen-Table Apprenticeship Before the Office

Identity & CultureAll Natural as Brand DNA

Signature MoveProductive Dissatisfaction as Permanent Engine

Cornerstone MoveBuild the Machine No One Can Copy

Signature MoveReinvent Every Five Years or Stagnate

Operating PrincipleHydrometer Obsession with Product Perfection

Signature MoveMuhammad Ali When They Say Impossible

Strategic PatternScience Funding as Future Insurance

Cornerstone MoveConquer Country by Country Then Reverse the Map

Identity & CultureQuiet Generosity Over Public Virtue

Primary Evidence

"In scientific studies and in online publications, one comes across the note that nine out of ten of the world's wealthiest people have gained their status through the establishment and development of their own businesses. I do not belong to these top ten. I did not found the company. Nonetheless, I acquired my wealth through my work and the management of my companies in the league of world corporations. I was fortunate, in 1974, to join a small, but innovative operation my parents had established, which under my leadership became the basis for two globally operating companies: Capri-Sun and WILD Flavors."

Source:Mr. Capri-Sun – Die Autobiographie

"Hans-Peter Wild that he was and always is open to new, to experimental things. Starting something creatively significant about every five years, without neglecting experience, this attitude has significantly contributed to him being able to establish and expand his two globally active corporations. First, he managed to conquer the world markets with Capri-Sun, then with his second company WILD Flavors."

Source:Mr. Capri-Sun – Die Autobiographie

Appears In Volumes

Mr. Capri-Sun – Die Autobiographie