Yahoo! JAPAN
Strategic Concepts & Mechanics
Primary Evidence
"This directly led to the establishment of Yahoo! JAPAN through a joint venture with U.S. Yahoo! the next year, which was an important step in the leapfrog development of SoftBank today."
"For example, in 1995, he invested $2 million in America’s Yahoo! (then 200 million yen). The following year, a joint venture was established with Yahoo! JAPAN. Note that Yahoo! America formally established the company and started its business in March 1995, and SoftBank decided to invest in the company in November of the same year. That is to say, shortly after Yahoo!’s inception, the president saw its value and made a decisive investment decision. As everyone knows, Yahoo! has become one of the world’s largest search engines, and Yahoo! JAPAN has an overwhelming advantage as a portal site in Japan. Today, as the leading shareholder of Yahoo! JAPAN, SoftBank has an off-balance sheet profit of 1.2 trillion yen. The 200 million yen initially invested in Yahoo! is just a tiny fraction of today’s return on profits."