Acquire the Product, Architect the Bridge

“Products already developed were often not quite suited for the market; those created in-house had a way of simply re-creating software that had already been created elsewhere. Charles syn- thesized the two: software produced outside was enhanced so as to work together with software already being sold or on its way to the market; software produced in-house was increasingly targeted toward creating the bridges that would allow diverse software to work together or toward filling product needs—say, three software programs needed two other entirely new pro- grams to create a comprehensive new product line. Charles:”

“forms. That’s a lot of investment that people don’t realize CA has done and which has allowed us to keep coming out with new products—and absorb companies, because without hav- ing laid this down, things would really go crazy. We would end up just being a distributor. But that’s no value to the client because all you would have is these disparate products that don’t talk to each other and don’t add value to each other. And it would make our efforts so much greater. We'd”