Mental Model1 book · 3 highlights
Be Profitably Different, Not Just Different
Books Teaching This Pattern
Evidence
Unreasonable Success and How to Achieve It
Richard Koch · 3 highlights
“• Be original. • Be different. • Be profitably different.”
“I’ve noticed that we succeeded when the following conditions applied, and we failed when they didn’t: • When we were number one in our market or niche, and therefore had lower costs. • When we glommed onto the most profitable customers. • When we went for simplicity – when our products were easier to use, more useful, or a joy to use.”
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