Big Trend Right Everything Else Wrong

"Ludwig Jesselson, is, “You can mess up a lot of things in business and still do well as long as you get the big trend right.” I’ve taken his words to heart, and with each new company I start, I make sure I understand the major trends that could threaten the business or help it soar."

"Be a futurist and figure out the bullish and bearish trends driving your industry. If you get the major trends right, you can make mistakes and still succeed."

"Each of my companies has been more tech-forward than the previous one. I believe in being an early adopter of technology, but I’m also a realist. I know that I’ve absolutely got to get the big trends right, and what’s “right” could change in an instant. I want to have a…"