Cash Fortress Before the Storm Hits

“Guerra implements strategies that allow the company to avoid being overwhelmed by the tsunami caused by the credit crunch and the collapse in consumer spending. As he explains in several interventions, a company can die overnight because of its balance sheet, and not because of its income statement. What does that mean? Save the cash, make sure to have full bank accounts when the storm hits. He manages to do so and to bring the group from solid leader to the celebration of its fiftieth anniversary, in 2011.”

“He is constantly afraid that someone, something might take everything away from him, destroy his "factory," strike at his employees, for whom he has always felt responsible, one by one.”