Change When You Want To Not When Goaded

“Sure we're inflexible, if that means we don't react every time a news article claims a competitor's "to-be-introduced" product will be our downfall. But we change. We do things today we said "never" to years ago-and we no longer do others that were our sine qua non then. Our customers, resources, and opportunities constantly shift. Our policies do too-when and at the speed we want them to, not just because we're being goaded by some outsider who doesn't have to deal with human beings, pay bills, or suffer the consequences of a hastily made wrong decision.”

“When we say we'll do A, we've got to do A, but internally we've also got to prepare for B and C in case the world changes or we've erred in our judgment. We really believe we won't die, but that doesn't mean we don't buy life insurance just in case.”