Comic-Book Morality as Corporate Mission

“Musk came to see man’s fate in the universe as a personal obligation. If that meant pursuing cleaner energy technology or building spaceships to extend the human species’s reach, then so be it. Musk would find a way to make these things happen. “Maybe I read too many comics as a kid,” Musk said. “In the comics, it always seems like they are trying to save the world. It seemed like one should try to make the world a better place because the inverse makes no sense.””

““The only thing that makes sense to do is strive for greater collective enlightenment,” he said.”