Conquer Country by Country Then Reverse the Map

“"Only those who think big achieve big goals. For Wild, thinking big primarily means thinking globally. In the early 1960s, the company was still heavily focused on the German market. But early on, Hans-Peter Wild decided to expand worldwide. He conquered one country after the other. In 1994, in cooperation with Kraft General Food, Capri-Sun also gained market leadership in the United States for flexibly packaged fruit-containing drinks. "Thus, a quarter of a century after production started in Heidelberg, the otherwise usual path in the beverage market had been accomplished in reverse. The surprise was perfect: A refreshing drink from Germany had conquered the American market."”

“"After all, my goal was from the beginning to make Capri-Sun and WILD-Flavors global players. You have to set goals and not lose sight of them, despite any unforeseen difficulties along the way."”