Corner the Equipment Before the Crisis Arrives

“We had a specific strategy in mind to accomplish this. We set out to buy up everything in the area, making us the only company in New England with the equipment needed for an immediate clean-up. The following morning, we showed up all set to go with our truckloads of equipment and hoses. The Coast Guard, who did the hiring, had no choice but to give us the job because nobody else could replicate what we had already onsite and we could access it immediately.  Buying all those hoses had been a huge risk, but a risk worth taking.”

“The Eldia shipwreck also catapulted our growth in terms of revenue. It was like getting a full shot of adrenaline in the arm for the whole company. I’ll admit that the emergency events business is a choppy one from a revenue standpoint – it’s very unpredictable – so it takes great perseverance. But with our company tackling large-scale events, notwithstanding this choppiness, history will show that the sustained brand awareness created a broader reputation that drove our revenue across all our lines of business.”