Dream Replaces Mission Statement

"“A dream makes us tick much more than missions and visions. Missions are for the military, and visions are for...I…"

"A big dream The greater danger for most of us lies not in setting our aim too high and falling short; but in setting our aim too low, and achieving our mark. - Michelangelo A big and challenging dream makes everyone row in the same direction. - Garantia’s 18 Commandments Our shared dream energizes everyone to work in the same direction. To be the Best Beer Company Bringing People Together for a Better World. - AB InBev’s 10 Principles"

"Dreaming big means aiming for a big, ambitious goal. This goal is constantly mentioned within their companies’ hallways as a mantra. Much more approachable and objective than having missions and visions."