Signature Move1 book · 2 highlights

Owners Recruit, Not HR Drones

Books Teaching This Pattern

Evidence

The 3g Way by Francisco Souza Homem de Mello — book cover

The 3g Way

Francisco Souza Homem de Mello · 2 highlights

  1. “I would recruit against the large corporate behemoths, head-to-head. The only difference is that [AmBev] sent its owners recruiting, whereas our competitors sent John Doe, from HR[19].”

  2. “Candidates are screened through multiple tests and interviews, after which they meet again, now on a more personalized basis, with top executives, who give their final sign-off on the most promising candidates. This ensures culture fit, and tips the scale towards AB InBev if the candidate has competing offers.”

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