Each Customer a Unique Puzzle

“Every person is unique. There are similarities here and there, sometimes one even believes one has found a twin in another person, but that's not true. No one is like the other, each one is a unique piece. Therefore, there must be a partner somewhere in the world for everyone, who fits them better than all the other seven billion people. That doesn't mean he will be a perfect fit - that might not exist or rarely exists - but it means that, in any case, with a hundred percent certainty, that there exists a person who is the least imperfect for us. This is not esotericism. This is mathematics. So the truth.”

“Once God and the world are discussed, the non-binding pre-sales conversation aims at private information. When is the customer's birthday, when is his wedding anniversary, and - almost even more important - when is his wife's birthday? What you shouldn't ask him, however, is whether he has beautiful daughters. And the salesman should also not talk more than the customer. Not even the same amount. The more he lets the customer talk, the more he learns about him. Keyword: dragnet investigation. If the salesman knows how the customer ticks, he can offer him what the customer wants to hear. If he is a frugal type, he saves time and energy with a screw supplier like Würth; if he responds to prestige, you sell him quality.”