Emergency Response as Brand Engine

“The Eldia shipwreck also catapulted our growth in terms of revenue. It was like getting a full shot of adrenaline in the arm for the whole company. I’ll admit that the emergency events business is a choppy one from a revenue standpoint – it’s very unpredictable – so it takes great perseverance. But with our company tackling large-scale events, notwithstanding this choppiness, history will show that the sustained brand awareness created a broader reputation that drove our revenue across all our lines of business.”

“Emergency Response is really the marketing arm of our company, and the revenue and profits from the events are just the frosting on the cake.”