Every Link in One Hand Integration

“Another key—and not the least—of success: integration, that is, bringing together all decision-making into one hand: from spinning to the client. At the time when he was just a “factory shipper,” Boussac understood the cost of lost time, overheads, and ultimately the inefficiency of industrial compartmentalization. At the end of the war, he bought out manufacturers’ businesses exhausted from working on order, without possibilities for expansion. Welding the links of the chain is the certainty of producing faster, at lower costs, and therefore at unbeatable prices. Boussac is already a spinner, weaver, wholesaler, and retailer with the Toile-d’avion. He now aims for garment making.”

“Boussac finds it hard to endure the obstacle to his growth represented by Léderlin’s de facto monopoly on bleaching and dyeing. In the pyramid of his integrated structure—from spinning to the item in the shop window—it’s the level where his development is hindered. Only his Moyenmoutier factory includes a bleaching and dyeing unit, which existed at the time of the company’s acquisition.”