Flat Organization with Early Responsibility Push

"H&M's corporate culture was built on giving great responsibility early, in a flat organization. The framework for the assignment was incredibly clear. But within the framework, there was almost unlimited freedom—as long as the results continually improved."

"– It creates an incredible pride in working for the company, a cohesion. You quickly receive a lot of responsibility. Then you felt that you were an important part in the machinery."

"– The reward was not in the pay envelope. If you showed initiative and took responsibility, you were rewarded. "Go to Värnamo, go to Uddevalla, go to London," they would say when there was a new opening. You did not say no. I got a job in Germany in 1984. I was only 28 then.[11](private://read/01jas9tvg84jycb27616w1f9k8/#note-11)"