Four Billion Mouths Starving for Prosperity

“A huge market starving for wealth The biggest factor causing the gold rush in Asia is undoubtedly the four billion population in the region. Considering that the total population of Western countries is eight hundred million, five times as many people are crowded into Asia. Simply put, there are five times as many opportunities as in America and Europe. If we look at these four billion people as a demand, it must be a huge market indeed.”

“According to a study conducted by the Chinese Academy of Social Sciences called "Research on Social Structure Change in Contemporary China," published in the Beijing Evening News on February 1, 2010, the middle class in China makes up about 23% of the total population, approximately 300 million people. Moreover, it is expected to increase by 1% every year. The middle class, as referred to here, is the layer of society that "has a stable income, owns a home and a car, and can afford to spend money on travel and education." They are primarily engaged in knowledge work. Thus, in China, an estimated 13.5 million people are added to this group each year, even if they stay silent. It is not just China. There is also data that suggests that by 2015, 1.45 billion people in Asia as a whole and by 2020, 200 million people will join the middle class.”