Muhammad Ali When They Say Impossible

“For global expansion, he needed an advertising medium that was known worldwide. In a meeting with the employees, he went through the names of worldwide celebrities, and Wild jokingly said that the Pope would be his first choice, but unfortunately he would not be considered. The same would probably apply to heavyweight boxing champion Muhammad Ali. "But the same moment I spoke in our meeting of the sheer impossibility of winning this world-famous athlete for us, the idea of hiring 'the greatest champion of all time' became fixed in my head."”

“Larry Page, the creator of Google, said that we should "never be intimidated by the impossible". Therefore, we should be careful not to prematurely classify a goal or a heartfelt wish as "impossible". Because once we have done that, a dangerous automatism begins: We start to gather all those reasons that can prove why it can't be done.”