Non-Core Asset Liquidation Blitz
Books Teaching This Pattern
Evidence

The Crazy Epic of the Willot Brothers - From the Société Du Crêpe Willot to LVMH
Hervé Maupin · 4 highlights
“Now the task is to make the industrial part of the group profitable and finish "slimming down the mammoth," which is no small feat.”
“The real estate service of the group scouts as much as it can to divest the very diverse assets that make up the non-operational heritage: land, workers' houses, head offices, factory buildings, warehouses... Those that cannot be sold are rented out. The Mivoisin estate, a flagship of this heritage, must be returned to profitability in order to be sold. It consists of 3,600 hectares spread across agricultural land, forests, and hunting grounds. A pleasure property must be turned into a profitable operation. The staff is reduced from 80 to 20 people. To combine utility with pleasure, under the impulse of René Mayer, the castle is also used by the group as a seminar center.”