Partnership Philosophy Across All Ventures

“Everywhere Rupert stuck to his policy of working through partnerships.”

“Once again Rupert had acquired an interest in an enterprise with partners that were old, established firms. Again he had chosen his partners carefully, people who also had networks of influential friends and acquaintances. Heineken was an old Dutch brewery with a strong family tradition.10 Whitbread (London) had been launched in London by Samuel Whitbread I in 1742. Colonel Whitbread, who had close links with the royal family, was chairman of the British company in the 1960s and became vice-chairman of the South African company.”