Philanthropy as Market-Building

“Every other year, Frederik Paulsen also finances the establishment of new fertility clinics in Russia. By both selling medication via Ferring and donating money to the development of the country’s fertility care, Paulsen hopes to help curb the drastically declining birth rate in the country.”

“Even his son Frederik Paulsen has continued working for the Ferrings in his philanthropic activities, which, along with adventurous polar expeditions, are what engage him most today. He has been doing this ever since Frederik Paulsen left the operational work behind in 1998. Paulsen is the only person in the world who has visited the Earth’s eight poles. He has climbed several of the world’s highest mountains, been to the “real” North Pole found at a depth of 4,000 meters below the sea surface, and, together with the pilot, was the first to fly over the Bering Strait between Asia and North America in an ultralight plane. On one occasion, the plane was thrown far off course by a strong gust of wind. It could have ended badly.”