Strategic Pattern1 book · 2 highlights
PR as Deal Catalyst
Books Teaching This Pattern
Evidence
The Robin Hood Trap
Thomas Veszelits · 2 highlights
“Karstadt is a lady of advancing years. The advisors to Nicolas Berggruen are aware of this. That's why they recommend a PR stunt. Subsequently, Nicolas Berggruen announces that they have been able to secure fashion designer Max Azria for Karstadt.”
“"Here, everyone feels flattered if the cosmopolitan Berggruen asks for an appointment." – It was the same with his father.”