Relationship Leverage1 book · 3 highlights

Prestige Through Creative Freedom

Books Teaching This Pattern

Evidence

Bonjour, Monsieur Boussac by Marie-France Pochna — book cover

Bonjour, Monsieur Boussac

Marie-France Pochna · 2 highlights

  1. "First the congratulations and encouragements, Jacques Rouët testifies: “He always had a deep respect for creation and always paid great attention to it. He believed that prestige would come from the creator’s freedom. He was not afraid if a collection did less well. He always supported all collections because he believed that the creator needs to be supported.” The couturier sometimes receives a few observations, always very courteous. This very strict gentleman does not like seeing models in shows whose designs reveal bare breasts, recommending always “not to do like the Rue d’Aboukir!”"

  2. "Christian Dior also managed to bring into his success all the craftsmanship, dormant during the war, of corset makers, embroiderers, and feather makers who are revived thanks to this frenzy of creation and rediscovered splendor. When his second collection pushed the “new look” line to its ultimate consequences and his dresses reached an improbable yardage, he was accused of having been dictated to by Marcel Boussac this extravagant expenditure of fabric. Christian Dior replied that it was false and that neither this fashion nor the use of his own fabrics were ever imposed on him by Marcel Boussac: “In truth, Marcel Boussac had given me complete freedom, reserving judgment for my results.”"

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