Pro and Con Decision Framework

“people who could not list both the advantages and disadvantages of a policy, viewpoint or strategy had not yet learnt to think creatively. In fact, at Rembrandt they kept a ‘black book’ in which employees had to record the pros and cons of proposals. According to Rupert the book was ‘famous’ to some employees, ‘notorious’ to others. ‘You quickly fall victim to tunnel vision if your brain can’t think pro and con,’ he said. ‘If someone asks me a question, my brain works in terms of pros and cons, advantages and disadvantages. Only then can you take decisions.’”

“‘I’ve learnt that you need to have self-confidence; you have to take calculated risks, take balanced decisions. Your brain always works like a pair of scales: for and against, for and against.’”