Station on the Tip of an Arrow

“Years later, as a guest speaker at the Club, visiting from my post as head of GMA, I was introduced as “the man who woke up the advertising business and then, four short years later, skipped town!” Local revenues increased as the staff was encouraged to get more involved in community. I asked the employees to place the station on “the tip of an arrow, aimed at everything that was happening in town,” an image I had effectively used in the past and continued using for a long time.”

“Positioning the station as an important adjunct to a viewer’s life is a viable strategy.”