Strategic Pattern1 book · 3 highlights
TAM Size as Growth Ceiling
Books Teaching This Pattern
Evidence

How to Make a Few More Billion Dollars
Brad Jacobs · 3 highlights
“Before I look at growth trends, fragmentation, economies of scale, or technology, I first look at an industry’s size. Without a large enough total addressable market (TAM), it’s nearly impossible to create the revenue growth…”
“With QXO, our sights are set on building a $50 billion business, so that eliminated industries with TAMs of $25 billion or even $100 billion. We focused on analyzing big trends in industries that have at least hundreds of billions of dollars of total market size—ideally closer to a trillion.…”
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