Signature Move1 book · 2 highlights
Test in the Weakest Market First
Books Teaching This Pattern
Evidence
The Founder's Notes
Ji Qi · 2 highlights
“Kunshan at the time was a third or fourth tier city. My reasoning was that it would not be surprising if Hanting failed in Kunshan because, after all, there were not many tourist and business traveller flows. If we failed in Kunshan, we might make it work in Shanghai. But if we were successful in Kunshan, then we could make it work everywhere.”
“Our first hotel in Kunshan was a great success. With that confidence boost, we proceeded to open another one in Suzhou, and then one in Shanghai. By the end of 2017, Hanting had opened 2,244 hotels all over China.”
Related Patterns
Cornerstone MoveAbandon the Model That Doesn't Work Mid-FlightCornerstone MoveSpot the Supply Gap Then Build the CategoryIdentity & CultureThree-Year Crucible for Company CharacterStrategic PatternBig Market Before Big CompanySignature Move120% Speed Then 95% QualityCompetitive AdvantageInternet DNA in Brick-and-Mortar Hotels