Mental Model1 book · 4 highlights
The Contrarian Truth Hidden Behind Popular Delusion
Books Teaching This Pattern
Evidence
Zero to One
Peter Thiel, Blake Masters · 4 highlights
"important truth do very few people agree with you on?"
"A good answer takes the following form: “Most people believe in x, but the truth is the opposite of x"
"If you can identify a delusional popular belief, you can find what lies hidden behind it: the contrarian truth."
"Recall the business version of our contrarian question: what valuable company is nobody building? Every correct answer is necessarily a secret: something important and unknown, something hard to do but doable. If there are many secrets left in the world, there are probably many world-changing companies yet to be started."
Related Patterns
Mental ModelCompetition Is for Losers, Monopoly Is the GoalRelationship LeveragePayPal Mafia as Culture ProofStrategic PatternSecrets Hide Where Nobody LooksStrategic ManeuverNail One Distribution Channel or DieIdentity & CultureFounders as Insider-Outsider ParadoxCapital StrategyEquity as Commitment Filter