Undevelop the Product Until Someone Can Afford It

“create new products that clients could afford. When a software package built around a very useful function found clients who liked it but were unwilling or unable to shake loose $50,000, CA neither discounted the product nor sat around waiting for the economy to improve. Both approaches are passive. Instead, CA developers simply undeveloped the product, removing from the package everything but its very attractive basic functionality so that marketing could offer it for $7,500. That the response was”

“for producing cars that people actually want. Indeed, CA’s ap- proach is so market-oriented that if you close one eye, it may be looked upon as a nontechnology company; the technology is the response, not the impetus. If so, it’s clear the CA approach will work if the market is calling for freeze-dried bananas, two-seat sports cars, or underwater glue.”