Useful as Luxury's Secret Core

“While Arturo Toscanini returns to La Scala with a concert that attests to the desire to start again, the collapsed walls on the monumental entrance arches of Mengoni's opera are being rebuilt. Underneath, Mario and Martino try to restart with a store that they try to adapt to new needs: luxury, exotic leathers, and fine silverware are not the priority, functional suitcases and "useful" objects are needed, a word that will become dear to their niece, Miuccia.”

“Prada introduces its "patented foldable suitcase," which closes into itself becoming completely flat and easily transportable. "It is made of the highest resistance waterproof velvety fabric. Leather trimmings, weight 1100 g." "Essential for everyone," it costs 100 lire. It is equipped with two special handles that become iconic for the company, so much so that they go down in history as the "patent handles."”