Visual Communication Supremacy Doctrine

““In an era of the world, [written] words did not exist — he told the author Laura Castellot de Ballin —. People communicated with images, and human beings, by their nature, do not think in words, they think in images; the image is more natural […] it is much faster and more complete than the word, and in a very short time it is going to be much more important, because the word has many limitations; you have to translate it into other languages. To describe something you see, or someone who loves, or someone who laughs or enjoys, the word is very limited and the image is very complete.””

“Azcárraga held two beliefs that he defended with conviction: one, in his own greatness, demonstrated both in his boldness and in his arrogance; and two, faith in the power and importance of images, especially when transmitted by television.”