Visual Communication Supremacy Doctrine

"“In an era of the world, [written] words did not exist — he told the author Laura Castellot de Ballin —. People communicated with images, and human beings, by their nature, do not think in words, they think in images; the image is more natural […] it is much faster and more complete than the word, and in a very short time it is going to be much more important, because the word has many limitations; you have to translate it into other languages. To describe something you see, or someone who loves, or someone who laughs or enjoys, the word is very limited and the image is very complete.”"

"Azcárraga held two beliefs that he defended with conviction: one, in his own greatness, demonstrated both in his boldness and in his arrogance; and two, faith in the power and importance of images, especially when transmitted by television."

"It is common for television executives to extol the success of certain programs, the financial strength of their company, or the prospects of new technologies, but it is rare for them to praise television in an abstract sense. That was Azcárraga’s pleasure and his forte. He usually did so in private, sometimes during spontaneous appearances at special events, and on one unprecedented occasion, during a formal interview."