Wall Street Listing as Credibility Weapon

“That January morning, Leonardo is going to ring the opening bell at the New York Stock Exchange, to celebrate the debut of his Luxottica on the most important stock market in the world. "An unforgettable day," recalls Chemello, who keeps all the preparatory documents for the listing in his office in downtown Belluno, the highest point of his career at Luxottica. The story of leadership in the sector also counts a lot in that choice. Leonardo goes to prove to the entire world that the son of the Martinitt has conquered the summit, he is number one. His "factory" is the largest company in the world in the production and sale of glasses. It controls about 10% of the global market. But few know this, many are unaware of it, some still don't want to believe it. Del Vecchio, on the other hand, started decades after his major competitors; he began as a small subcontractor, he never flaunted his conquests; he has overtaken or purchased rivals with an insatiable necessity for growth, without going around telling of his victories and expansion.”

“This is demonstrated by the decision to list his creation directly on the NYSE, without going through the Milan Stock Exchange or another European stock market. "If you have to sail, it's better to choose the big sea rather than the small one," he argues.”