A la Toile d’avion

"And yet the retailers remain too timid for his taste. They do not seem to anticipate the latent demand from the public quickly enough. His representatives sometimes struggle to convince them. No matter, Boussac establishes himself as a retailer. Buying a chain of five Parisian stores under the name “Le Pauvre Jacques,” he renames it with the airy title “A la Toile d’avion,” and thereafter sells his shirts, blouses, and pajamas in shocking quantities and at astonishing prices."

"⁠The tradition of hunting begins right after the war without initially reaching the splendor it would take on over the years. The businessman immediately saw it as a means to develop his relationships. His cousin André Boussac, who since 1920 has been running “A la Toile d’avion,” is a former classmate from Louis-le-Grand of Pierre Forgeot, a republican socialist deputy, and several times minister. It is through him that political elites begin to make their way to Gâtinais. But, regardless of how political his guests are, Fanny doesn’t care if they inadvertently harm animals.⁠"