Akio Morita

Strategic Concepts & Mechanics

Risk DoctrineThirty-Year Patience Minimum

Signature MoveBirthday Cards and Wife Bonuses as Loyalty Locks

Capital StrategyOrder for 500 When You Have 200

Signature MoveStay Slightly Ahead Never Radically Ahead

Decision FrameworkTarget the Segment Not the Census

Capital StrategyEvery Asset Is Advertising Inventory

Cornerstone MoveCommission the Tool Then Export It Back

Signature MoveScientific Precision Down to the Millimeter

Strategic PatternEnrich the Country Delight the People

Operating PrincipleFind the Acupoint of the Business

Strategic PatternSweat Before You Eat

Cornerstone MoveRide the Demographic Wave Before It Crests

Signature MoveThree-Second Hypnosis at the Counter

Cornerstone MoveFast Food Plus X: Bolt Novelty Onto Burgers

Competitive AdvantageTime-Saving as the Only Product

Risk DoctrineCourage to Retreat Over Reckless Advance

Competitive AdvantageAsia's Digital Gravity as Location Advantage

Cornerstone MoveSmall Fish Swallows Big Fish at Timing Inflection

Risk DoctrineSeventy Percent Victory Threshold

Relationship LeverageTen Generals Who Would Give an Arm

Signature MoveTwenty-Five Characters Before Every Decision

Signature MoveMeter-High Research Stacks Before Commitment

Cornerstone MoveNine-Filter Gauntlet Before Any Business

Strategic PatternInfrastructure Toll Booth Over Hit Products

Signature MoveFifty-Year Life Plan as Operating Calendar

Operating PrincipleThree-Hundred-Year Company Horizon

Decision FrameworkAspiration Before Vision Before Strategy

Strategic PatternNinety Percent Won Before Battle Begins

Capital StrategyBankrupt Audacity in Early Fundraising

Signature MoveTen-Person Teams with Daily Profit Closing

Signature MoveInstall Winning Habit Then Compound It

Cornerstone MoveInvention as Capital Creation Machine

Risk DoctrineLifebuoy Group Strategy Against Single-Point Failure

Primary Evidence

"Traditionally, a restaurant's monthly turnover is about 6 to 7 million yen; however, the Enoshima hamburger store earned as much as 95 million yen in one month. Not to mention causing a tremendous shock in the restaurant industry, even I myself found it unbelievable. Before the opening of the Enoshima hamburger store, I had already thoroughly investigated the local car traffic situation. This store is about one kilometer away from Enoshima Station and there are almost no pedestrians. Therefore, a business that relies on pedestrians is simply not viable. After investigating, about 14,000 cars pass by here every day. Since there are no pedestrians and there are 14,000 cars passing by, the only way is to capture the car drivers. If we target the car riders, asking these customers to get off their cars, buy hamburgers, and then drive away might be too much trouble for the customers and they might lose the desire to buy. So, I boldly assumed that if customers could drive in, order the food they want while sitting in their car, and then drive away, that would be the way to earn customers' money. So, I immediately commissioned Japan Matsushita Communication Industry (President Akiohimo Kogamo) and Shin-Kay Electric Company (President Akio Morita) to develop a new type of business fax system for operation."

Source:I Am the Person Who Makes the Most Money

"Consumer electronics revolution─① Konosuke Matsushita (Panasonic), ② Masaru Ibuka & Akio Morita (Sony)"

Source:Son's Square Law (translated)

Appears In Volumes

I Am the Person Who Makes the Most Money Son's Square Law (translated)