I Am the Person Who Makes the Most Money

“In fact, not only does the human body have acupoints, but businesses also have their acupoints. These business acupoints are the focus of the work. As long as you effectively grasp the acupoints of the business, taking over a company about to go bankrupt can bring it back to life; for newly established companies, it can ensure that business operations are successfully carried out. Of course, absolutely no one will tell you where the acupoints of a business are. If you want to achieve success in business and to land a big catch, you have to find the acupoints of a business and act.”

“In fact, for a product to be a bestseller, it doesn't necessarily have to be good quality and low priced, it should have an additional X condition attached. What is the X condition? That is an atmosphere, a mood that creates the willingness for customers to purchase, which is most important.”

“To align with the "drive-thru" shopping method, I decided to computerize the cash registers. Because traditional cash registers lacked efficiency and could not keep up with the times. Therefore, I entrusted the development of a new type of cash register to Matsushita Communications Industry of Japan. Matsushita Communications Industry agreed to take on the commission; however, they still asked me how many units I planned to order, as the cost would relatively increase if the quantity were too small. Around the year 1979, there were only about 200 McDonald's outlets in all of Japan, yet I boldly assured Matsushita Communications Industry that I was willing to order the new cash registers for 500 stores. My approach startled them. Once Matsushita Communications Industry received my commitment, they immediately began development and manufactured a new type of computer cash register system, called POS—Point of Sale. This computer cash register system, unlike traditional cash registers that make a lot of noise, and at the moment the money is inserted, the day's sales statistics appear, including the total sales amount and how many of each type of burger were sold. Moreover, the work hours of shift staff are also instantly displayed on the cash register system's screen. Thus, the head office could quickly grasp the sales conditions of stores nationwide. Before McDonald's adopted this computer cash register system, every morning from 10 a.m. to noon, ten female employees from the head office had to call each of the hundreds of stores across the country to inquire about the previous day's sales and then compile the statistics. When communicating by phone, it is often impossible to omit the pleasantries of greeting—employees would inevitably start the conversation with “Hello!" “Good morning,” or “How's the weather?” before getting to the point and reporting the previous day's sales. Such a method was not only a waste of time, but long-distance phone charges were also substantial. More critically, with telephone communication, mishearing or recording errors were inevitable. The head office would compare sales reports sent by the stores from the previous day with the numbers heard over the phone and often found discrepancies. However, since computerization, what used to take three hours of statistical work from 9 a.m. to noon is now completed from 9 a.m. to 9:05 a.m., with instantaneous delivery to the head office. This saves two hours and fifty-five minutes every day. Then, by laying off the ten employees who were making phone calls and saving on personnel expenses, and replacing the use of phones with computers entirely. This also saved 25 million yen in annual telephone expenses.”

“However, times have now changed, and whether the policy of enriching the country and strengthening the military suits modern needs is really doubtful. So I took the lead in expressing my own view, which is that "enrich the country, strengthen the military" should be changed to "enrich the country, delight the people." This is because Japan's politicians continue to adhere to the policy of enriching the country and strengthening the military, incessantly focusing on the tertiary and secondary industries, an attitude that will inevitably be eliminated by the times. The "delight the people" that I advocate in the "enrich the country, del”

“Keep up with the trends On July 20, 1971, Japan's first McDonald's opened in the Ginza district of Tokyo. At that time, the mass media unanimously believed that Ginza was not a suitable place to sell hamburgers. However, I personally disagreed with the majority and insisted that my judgment would not be wrong. Now, there are five hamburger shops in Ginza, from none ten years ago to five nowadays; the growth rate is quite fast. If all other conditions are ignored and the ratio is projected, in ten years, there could be ten hamburger shops in the Ginza area.”

“Making Money with Television The "drive-thru" system consists of customers ordering the goods they need through television. Currently, televisions are extremely common; almost every household has one or two, but only my McDonald's makes money using television. I use the television meant for entertainment for business, to take orders from customers.”

“I set my sights on indoor swimming pools and indoor tennis courts, which can be said to represent the happy sweat industry, combined with the fast food industry's McDonald's burgers.”

“As mentioned before, the year 1985 is a new era, and it is also a great opportunity to make money; but in this new era, which industry should you engage in to make money? This is a very important question. One might think that since we are welcoming a brand new era, introducing some new products that weren't available in the past will definitely make a profit. While that is not a bad idea, many things in the world are simply unpredictable, and products that are too trendy sometimes cannot be accepted by the general public, which can result in a loss. The best method is to moderately lead the trend, which means slightly altering what already exists rather than completely overthrowing it or making radical changes to avoid being rejected by people.”

“I started operating a fast-food business in 1971, which was also the year Japan's Tomei Expressway and Meishin Expressway were connected. With the connection of Tomei and Meishin, Japan officially entered the era of high-speed automobiles, bringing significant changes to the national lifestyle, as well as heralding the arrival of a new era. After detailed research, I found that by 1975, the post-war born population in Japan would account for over 50% of the total population. In other words, 1975 would be a watershed year for the Japanese population.”

“However, the situation is different for the newer generation. These 1.5 million people haven't yet eaten rice or hamburgers. If they get used to the taste of hamburgers shortly after they are born, they will surely become loyal customers of hamburgers in the future. This shows that the new generation of 1.5 million people must be well managed. Plainly calculating, Japan's population increases by 800,000 people every year, but in reality, customers increase by 1.5 million.”

“The book is a compilation of more than ten years of his experience. It narrates how he observed opportunities, how he proposed innovative ideas based on a deep understanding of Japanese competitors, how he cleverly used Jewish business secrets, and how he motivated employee initiative. The book is described as “an irresistibly fascinating study of making money” and has sparked a “Fujita whirlwind” in Japan, attracting millions to purchase it, all considering this book as a shortcut to learning how to make money. Within 10 days, it was reprinted 27 times.”

“My hamburger shop is different from traditional stores because it includes a swimming pool. This swimming pool is not an ordinary indoor pool. The pool's roof is arched and can be opened and closed at will. In summer, the roof opens to allow sunlight, and in winter, the roof is closed, transforming it into a heated pool. And closing the roof saves one-third of the energy compared to the average heated pool. Modern people pursue a multi-purpose lifestyle, and simple dining is no longer satisfying. People want to do something before eating. Therefore, I had the idea to set up a swimming pool in the McDonald's hamburger shop, so customers can swim before eating.”

“My hamburger shop is different from traditional stores because it includes a swimming pool. This swimming pool is not an ordinary indoor pool. The pool's roof is arched and can be opened and closed at will. In summer, the roof opens to allow sunlight, and in winter, the roof is closed, transforming it into a heated pool. And closing the roof saves one-third of the energy compared to the average heated pool. Modern people pursue a multi-purpose lifestyle, and simple dining is no longer satisfying. People want to do something before eating. Therefore, I had the idea to set up a swimming pool in the McDonald's hamburger shop, so customers can swim before eating.”

“What we call "Drive-Through Shopping" mainly refers to driving through; however, children don't think that way, they figured as long as you can drive through, it's fine, so they came in groups on bicycles to buy hamburgers. More unexpectedly, at the Enoshima branch, someone even came on horseback to buy McDonald's hamburgers.”

“Currently, a $12,000 computer cash register system is being exported from Japan to the US. It is reported that computer cash register orders from McDonald's USA could bring about 15 billion yen in sales for Matsushita Communications Industry in Japan. Mr. Komagata, the president of Matsushita Communications Industry, who had originally frowned at the investment due to the low quantity of orders and high costs, is now beaming with a stream of ongoing orders from the US, and hurriedly thanks me. At the same time, major Japanese newspapers are competing to report on the news of Matsushita Communications Industry's computer cash register systems being exported to the US, with detailed pictures and articles, effectively giving Matsushita Communications Industry excellent publicity. Previously, I imported American McDonald's burgers into Japan; now, I export Japanese-made machinery products to the US.”

“If you only consider television as a device for watching programs, you would never come up with an idea like mine. On the contrary, using television to conduct "transactions" is indeed an expansion of its uses, and it also gives customers a sense of novelty, wh”

“ich certainly can make a lot of money.”

“ight the people" policy means developing a typical tertiary industry, that is, the service industry.”

“Undoubtedly, compared with South Korea and Hong Kong, Japan's service industry content is considered the best in Asia. However, this does not mean that Japan's service industry has reached saturation. On the contrary, there is still much room for development.”

“I believe that fitness centers should not hire female sports majors as instructors, but rather Japanese Ginza club hostesses to give commands. Just imagine, these better-looking and gracefully built women politely saying to trainees: "Could you please run another round, is that okay?" Trainees would definitely run with more energy—originally intending to run two rounds, now running three, all the while thinking: Maybe if I run one more round, that girl will come and shake my hand! This way, running isn't so tiring anymore.”

“Therefore, people with unique insights who spot a certain new service industry and invest heavily, promoting the "enrich the country, delight the people" policy, will definitely make big money. There are many sectors within the service industry that have great potential, ready for those with confidence and vision to make their mark.”

“I believed that by the watershed year, McDonald's in Japan must expand to have at least 100 stores, or else McDonald's in Japan would not be successful. Thus, I set the target customer for McDonald's to be the "young class who is not averse to bread and beef." Then, using 1975 as the target, I aggressively expanded the business. After the watershed year, with the post-war population in Japan continuously increasing, the young class who are not averse to bread and beef also increased year by year. Since then, we entered the whirlwind era of McDonald's burgers.”

“Conversely, if a successful method for introducing hamburgers to the new generation's palate is found, hamburger shops can gain 1.5 million customers per year, and 15 million in ten years. I firmly believe that to make money, one needs to look at the world with such a grand vision. Keep an eye out for money-making opportunities”

“1975 was a watershed year for the Japanese population. I boldly predicted that the next significant change in the lifestyle of the Japanese people would occur in 1985. Because that year, the "new Shinkansen" which could travel between Tokyo and Osaka in just one hour, would start operations. According to the Japanese authorities, with modern technology, it could be completed in about three years. However, considering other factors, it will take more than three years. Technical work takes about three years, and including land acquisition, it might take ten years. By this calculation, completion is expected by 1995, but if construction starts in 1985, it means Japan will have entered a new era.”

“I believe that by 1985, my McDonald's will have become a company with an annual turnover of ten billion yen and will have also formulated a long-term strategy for McDonald's. According to one set of statistics, Japan's consumption of rice is decreasing by an average of 2% per year, therefore predicting a 20% decrease in ten years, and 40% in twenty years{{id_0000}}.”

“In contrast, McDonald's, just twelve years ago from the US across the ocean, "landed" in Japan, overthrew traditional food, and dominated the food industry. So, what does McDonald's rely on? My explanation is that the world's food industry trend is moving towards hamburgers, and I was able to accurately catch the trend and succeed. Conversely, resisting the trend would mean inevitable failure. Stay slightly ahead of the trend”

“Therefore, products with great development potential may be right around us, depending on whether you have a unique vision.”

“Strictly speaking, the only product that changed from non-existent to existent is the television set. The rest of the products were popularized by improving on what already existed; knowing about such products before others, of course, can make a lot of money.”

“Apart from the age factor, sometimes businesses should limit themselves to targeting female customers, operate only a limited range of items, or focus on seasonal businesses, which are all more profitable than "all-rounder enterprises."”

“Find the products that customers need It's not hard to find examples around us of businesses that never make money and repeatedly incur losses.”

“same goes for food. We are now in an era of excess food; people have many choices to eat, and what troubles them is which kind of food to choose. I believe that in such circumstances, it's a good opportunity to put hamburgers into people's mouths and make it something they need. Undeniably, getting people used to hamburgers is not something that can be achieved in a short period.”

“The English word for "technique" is "know-how." In Chinese, there are various explanations, such as "secret recipe" or "how to use time efficiently." Know-how in the business sense can be interpreted as how to earn money effectively within a limited time.”

“However, this is not something I decided to do on a whim, without any statistics to back it up. I call the combination of swimming pools, tennis courts, and indoor sports halls the "sweat industry"; I believe the era of the sweat industry has arrived. This means that making customers sweat can make you money. Therefore, I combined the swimming pool with burgers, integrating the sweat business with the fast food industry. McDonald's hamburger shops attract customers with the sweat industry, while the other eleven coffee shops lack any distinct characteristics. As a result, the customer's choice is quite apparent. Fast food + sweat business — I can confidently say that this is a typical example of the third industry.”

“Taking Japan's situation as an example, the primary industry (the industry that has not been processed, such as rice, sugar, copper, etc.) and the secondary industry (the processing industry) have developed to their limits, and going on like this, even if another great politician appears, it will not revive the economy.”

“Currently, with abundant materials, the primary and secondary industries are not making money due to overproduction; taking their place is the tertiary industry, also known as the service industry.”

“Since the catering industry is nearing saturation, which measures should be taken? The answer is to move towards the tertiary industry. And the best-regarded future of the tertiary industry lies in the sweat industry. I combined the fast food and sweat industries, mainly hoping to forge a new path in the soon-to-be-saturated catering industry. Signs of the prosperity of the sweat industry can be seen from the popularity of jogging and fitness equipment. In my view, using a treadmill is like running incessantly in the same place like a monkey, and other fitness equipment is not worth developing, because it only brings pain.”