Mr. Komagata
Strategic Concepts & Mechanics
Primary Evidence
"Currently, a $12,000 computer cash register system is being exported from Japan to the US. It is reported that computer cash register orders from McDonald's USA could bring about 15 billion yen in sales for Matsushita Communications Industry in Japan. Mr. Komagata, the president of Matsushita Communications Industry, who had originally frowned at the investment due to the low quantity of orders and high costs, is now beaming with a stream of ongoing orders from the US, and hurriedly thanks me. At the same time, major Japanese newspapers are competing to report on the news of Matsushita Communications Industry's computer cash register systems being exported to the US, with detailed pictures and articles, effectively giving Matsushita Communications Industry excellent publicity. Previously, I imported American McDonald's burgers into Japan; now, I export Japanese-made machinery products to the US."