Atlanta

Strategic Concepts & Mechanics

Strategic ManeuverShape the Market Before You Enter It

Mental ModelTrust Is the Bandwidth of Implicit Communication

Structural VulnerabilityBad News Is the Only Useful Intelligence

Implementation TacticSchwerpunkt Over Vision Statement

Strategic PatternAmbiguity Outperforms Deception

Strategic ManeuverEngage with the Expected, Win with the Surprise

Decision FrameworkBe the Customer Literally

Mental ModelReorientation Speed Beats Execution Speed

Identity & CultureGardens Not Machines

Operating PrincipleDirections Beat Goals

Competitive AdvantageGroup Feeling as the Ruling Factor

Strategic ManeuverReconnaissance Pull Over Central Planning

Strategic ManeuverDelight Is the Ch'i of Business

Implementation TacticFingerspitzengefühl Through Decades, Not Seminars

Mental ModelIf You Can Be Modeled, You Have No Strategy

Strategic PatternToyota as Maneuver Warfare in Manufacturing

Mental ModelFog Grows Inside the Slower Organization

Implementation TacticPromote the Doers, Remove the Resisters — One Night

Competitive AdvantageSnowmobile Building as Innovation

Operating PrincipleOrientation as the Schwerpunkt

Implementation TacticThe Mission Contract Replaces Over-Control

Cornerstone MoveEquity Stakes for Distribution Leverage

Competitive AdvantageCableLabs Royalty-Free Standards Play

Cornerstone MoveStock Architecture to Lock Control

Competitive AdvantageBlackout as Franchise Leverage

Capital StrategyTax-Sheltered Growing Annuity

Capital StrategyInsurance Company Capital Over Banks

Signature MoveNever Bet the Whole Farm

Strategic PatternWarrants as Industry Coordination Currency

Decision FrameworkEmpathy as Negotiation Architecture

Signature MoveThrow the Keys on the Table

Signature MoveOwn a Small Piece of a Winner You Can't Run

Operating PrincipleDecentralized Cowboys with Centralized Benchmarks

Risk DoctrineWhat If Not as Decision Filter

Strategic PatternScale Economics as Survival Doctrine

Signature MoveAsk One Sharp Question to Crack Open Intel

Signature MoveCash Flow Not Earnings as Currency

Cornerstone MoveBuy the System, Pay With Its Own Cash Flow

Identity & CultureIntrovert's Edge Through Listening

Primary Evidence

"Consider the original Apple ad for the Mac that ran during the 1984 Super Bowl—it helped create a cadre of loyalists that have kept the company alive for 20 more years, despite the fact that for years, Apples were slower and more expensive than comparable PCs from Dell, HP, or IBM.96 It is not uncommon to read postings on the Mac Internet forums urging people to buy some accessory or software “to help support Apple.” Similarly, many people drive the 300 mile roundtrip from my home in Atlanta to Birmingham, Alabama, to fly Southwest Airlines, and…"

Source:Certain to Win

"None of us had ever met Ted Turner, and all we really knew about him was what we had heard and read. Ted Turner was from Atlanta, and his nicknames hinted that this was no wallflower: “Captain Outrageous” and “Mouth of the South.”"

Source:Born to Be Wired

Appears In Volumes

Certain to Win Born to Be Wired