Audrey
Strategic Concepts & Mechanics
Primary Evidence
"First, any new restaurant would have to be as excellent within its niche as Union Square Cafe. (In my mind, the success of Union Square Cafe had been a fluke, and I was fairly certain I’d never have a hit like that again.) Second, the opening of the new restaurant could in no way compromise or diminish the excellence of Union Square Cafe. (Restaurant sequels can diminish the original, perhaps because the management’s focus and capacity may be spread too thin.) Third, I would open another restaurant only when I was sure that I would also achieve more time for myself and Audrey. (That seemed unlikely, as I was already working up to fourteen hours a day.) At this point in our lives, Audrey and I were"
"I ask managers (whose intuition and judgment we trust, or they wouldn’t be managers) to pose themselves three fundamental hypothetical situations when they are hiring. Situation 1: Think of someone you know well (a spouse, best friend, parent, sibling) who has an uncanny gift for judging character. If this person were on a jury, he or she could take one look at the defendant and almost always render a correct verdict. For me that someone is my wife, Audrey, who is eerily adept at reading character and integrity and who, in a flash, can almost always tell if what you see is what you get. So the first check is to imagine that you have invited the prospective employee to your home for dinner with your judge of character. The three of you discuss many things over a two-hour dinner. When the prospect leaves and the door closes behind him or her, what will be the first thing your character judge says? “What the hell are you thinking?” Or, “Hire that person immediately!” For judges of character, there is no such thing as the color gray. Situation 2: Imagine your keenest rival in business—if you’re the Yankees, say, then it’s the Red Sox. Then imagine that the day you make a job offer to a prospect, he or she calls you back and says, “Thanks, but I just got a great offer from the Red Sox and I’m taking the job with them.” Is your immediate reaction “Shit, we blew it!” Or, “Whew, we’ve dodged a bullet!” Ask yourself."
"I HAVE BEEN FLY-FISHING ONLY once in my life. It was in Woody Creek, Colorado, outside Aspen, and I went with a young guide who had come highly recommended by the original chef at Eleven Madison Park, Kerry Heffernan (no relation to my wife, Audrey), an expert fly-fisherman. My guide, displaying wisdom that belied his age, called me over as he waded into a clear, rushing stream, and picked up a small rock. He turned it over and smiled. From a distance, I noticed nothing unusual on its slick underside. I had no idea what he was looking for, or at. “Here, come look,” he said. He pointed out dozens of tiny aquatic insects hatching on the rock. This told him precisely which fly to tie because, as he explained, the trout would only bite on an artificial fly that resembled what was actually hatching. The guide then put the stone back exactly where he had found it. I was intrigued. There was a world of information under that rock, if only one knew or cared enough to look for it."
"Even after all the business aspects of a prospective new deal are discussed, dissected, and examined, I always call on Audrey, who, as my “secretary of life balance,” generally has an opinion as to whether a presumably good…"
"I was running around like one of the Three Stooges with less, not more, time for myself and my family, which by now included a one-year-old daughter, Hallie. Audrey, who loved Gramercy Tavern almost from the outset, couldn’t fully understand why I was pulling my hair out. Of course, she had begun to reprioritize her own talents now that she was a mom, and our beautiful new daughter was far more important than my bellyaching about either the new or the old restaurant."
"Audrey is the first to notice when I’m out of balance, and call me on it. She knows that I tend to approach a new opportunity the way mountain climbers assess another mountain. It’s a tempting challenge that may look quite good from afar; but on closer scrutiny, many opportunities are far from good. I’m curious to see the view going up the mountain, and I’m curious to see it from on top of the mountain. One aspect of climbing I especially enjoy is the adventure and challenge of getting to know all the people with whom I’ll collaborate along the way. Each…"
"This was one venture I viewed not just as a business opportunity but also as a tremendous privilege. Then Audrey, who knew how consuming this project would be for me—and for our family—said, “Of course you’ve got to go for this!” That settled it."