Audrey Hepburn

"Nicolas Berggruen's flair for profitable business is evident in the brand relaunch of the Foster Grant sunglasses brand. The company founder Sam Foster started in 1919 with hair accessories for women. The assortment included clips, combs, hoops, and barrettes. Sunglasses were the logical next step. The department store giant Woolworth distributed them in all branches, but they became a mass success mainly through beach sellers – from Atlantic City to Miami to Santa Monica, the trendy glasses were suddenly a hit. In the crazy 1960s, they were worn by Peter Sellers, Claudia Cardinale, Elke Sommer, Anita Ekberg, and Anthony Quinn. Audrey Hepburn was also photographed for the movie poster of Breakfast at Tiffany's with a Foster Grant."

"He buys the company for a reported 80 million dollars, separates the wheat from the chaff, has a number of factories closed, terminates suppliers, and focuses on the main product: the sunglasses with cult status. The relaunch of the brand is advertised with Hollywood star Brooke Shields because she bears a striking resemblance to Audrey Hepburn. As on the poster of Breakf"