Baidu
Strategic Concepts & Mechanics
Primary Evidence
"If BAT (Baidu, Alibaba, Tencent) directly entered group buying and went to war with Meituan, this is Meituan’s strong suit and they are not afraid. The fear is competitors entering from outside group buying. Crises always lurk where unseen, and you can’t predict where the competitor will strike from. Wang Xing and Meituan can only work harder and move faster."
"They recruited employees and formed teams in various cities, sought offline life service (catering, KTV, movies, etc.) merchant collaborations, offering discounted prices to internet users, who then paid online and consumed offline. Group buying was the hottest entrepreneurial field over the past three years, with up to 5000 group buying sites at its peak. By 2014, most group buying sites had closed, with the remainder either struggling or acquired or invested in by Baidu and Tencent. Only Meituan continued to thrive, dominating the field. In 2013, Meituan’s transaction volume was 16 billion yuan, occupying over 50% of the market share."