Entity Dossier
entity

Beazley

Strategic Concepts & Mechanics

Relationship LeveragePay Consultants to Open Doors
Signature MoveGood Cop While Gibbs Plays Bad Cop
Competitive AdvantageMonopoly Infrastructure as Chokepoint
Capital StrategyHidden Cost of Frivolous Spending
Cornerstone MoveSell Before the Floor, Buy the Next Thing
Signature MoveNever Consider Failure as a Possible Outcome
Risk DoctrineBrierley's Bluff-Bid Brinkmanship Lesson
Cornerstone MovePhone Call to the Top, Then Show Up Anyway
Signature MoveStagger Contracts to Break Supplier Cartels
Cornerstone MoveExclusive Rights as Subscriber Magnet
Signature MoveResign from Everything When Time Becomes the Priority
Signature MoveCut-Throat Competition Even at the Dinner Table
Decision FrameworkRide Winners, Cut Losers at Ten Percent
Identity & CulturePhone Stops Ringing Test of Friendship
Strategic PatternState Broadcaster Arrogance as Opening
Operating PrincipleLucky Timing as Honest Accounting
Capital StrategySubscriber Economics Over Advertising
Risk DoctrineAnimal Intuition to Exit

Primary Evidence

"Beazley had lived in Hawaii for a year as a teenager and after the others returned to Auckland, she and Heatley went on to Maui where Heatley stepped off the plane and fell instantly in love with the island. Despite Beazley’s sense of foreboding at the Rainbow’s End launch, the relationship seemed to be going strongly. ‘I found Craig very easy to live with on a day-to-day basis. He was a live-and-let-live person and I didn’t have to be anyone other than myself to please him,’ Beazley says. Her instinct was that, deep down, they both wanted the same things, which were, eventually, children and a strong family unit. Certainly, Heatley thought he would marry her. It never occurred to him that they would not always be together."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

"Beazley had lived in Hawaii for a year as a teenager and after the others returned to Auckland, she and Heatley went on to Maui where Heatley stepped off the plane and fell instantly in love with the island. Despite Beazley’s sense of foreboding at the Rainbow’s End launch, the relationship seemed to be going strongly. ‘I found Craig very easy to live with on a day-to-day basis. He was a live-and-let-live person and I didn’t have to be anyone other than myself to please him,’ Beazley says. Her instinct was that, deep down, they both wanted the same things, which were, eventually, children and a strong family unit. Certainly, Heatley thought he would marry her. It never occurred to him that they would not always be together."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

"Beazley had come from a financially successful family and the trappings of wealth were not of interest to her in the way they were to Heatley. In fact, Beazley was trying to find her own way and specifically did not want to re-create in her own relationship the roles of her parents, with her father driven by his business interests, Beazley Homes, and her mother in charge of domestic and family concerns. But with Heatley now leading a listed company and Beazley casting around for fulfilment, it was easy for them to fall into traditional gender roles. Beazley loved Heatley partly for his lack of sophistication. He liked sport—playing it and watching it. He liked eating the same food and going to the same restaurants and he loved nothing more than to be cooked for. She found him affectionate and charming and one of the things she loved about him was that he was always in control. In 1985, she moved into his house in Kohimarama."

Source:No Limits: How Craig Heatley Became a Top New Zealand Entrepreneur

Appears In Volumes