Beethoven
Strategic Concepts & Mechanics
Primary Evidence
"After arriving, he would shut himself in a room for a long time to think hard, with Western classical music playing beside him. He often listened to Beethoven, Brahms, and Mahler, and his favorite was Bach. He rarely socialized, liked to be alone; he engaged in a bustling enterprise that turned everyone upside down, yet lived a tranquil life light as clouds and gentle as wind. His eyes captured any hint of an innovation signal related to his business on the horizon, while his ears were washed every day by the purest religious music. Career, life, culture—so harmonious and yet so fragmented—ultimately formed a kind of harmony within fragmentation, achieving a pluralistic balance."
"The rivalry between Oude Meester and SFW was so intense in the 1970s that Eikestadnuus, the local Stellenbosch paper which was at that stage controlled by the Rembrandt Group, made almost no mention of SFW. The paper carried no reports about SFW’s popular open-air theatre, Oude Libertas, where the world-famous pianist Vladimir Ashkenazy enchanted the audience with Beethoven’s Moonlight Sonata at the launching concert in 1977."