Beirut

"During the Power turnaround years, he had continued his habit of travelling extensively overseas. He was able to do so because Parisien was the man on site who oversaw the technicalities of implementating Desmarais’s plans. So Desmarais explored. He discovered opportun¬ ities in the Middle East, in transportation, energy and the provision of financial contacts and services to oil-rich countries. So excited was he about these opportunities that, in 1972, Desmarais directed the pilot of Power’s corporate jet to have extra fuel tanks installed so they could fly non-stop from Montreal to Beirut, Lebanon. Overall, the formula that had worked for Consolidated-Bathurst would work for Power: retrench and consolidate the core of the com¬ pany; ensure it was stable and reasonably secure; then expand to the big markets, Europe and the United States. But the terrain had to be reconnoitered, contacts made and developed — overseas expansion of Power’s business opportunities would take time to develop. But"

"The meeting place for Arab businessmen in the early '70s was "The Paris of the Middle East," Beirut. The Lebanese trading traditions were an important factor, as was Beirut's role as the financial center of the region. All major banks had an office in the capital of Lebanon. But just as important were Beirut's beaches, the modern hotels, and the bustling nightlife. It acted like a magnet on men from the still orthodox and almost dry countries like Egypt, Saudi Arabia, Syria, and partly Turkey."