Berggruen Hotels
Strategic Concepts & Mechanics
Primary Evidence
"Accentia Technologies, India, UAE, USA The technical equipment in hospitals is becoming increasingly complicated. This provider sells medical solutions and services in Mumbai, Bhubaneshwar, Hyderabad, Bangalore, Cochin, Trivandrum, Dubai and is also present in America: in Portland/Washington State, Newark/New Jersey and Fort Lauderdale/Florida. One call is enough. Astrum Towers, Haramidere, Istanbul Living where the money seemingly never runs out. Towers with a total of 359 apartments. Also suitable for wealthy students. Berggruen Car Rentals, India The range extends from Smart to Rolls-Royce. Founded in 2007, the Car Club owns 975 vehicles in India and has an additional 1500 cars available on call. The network of stations is to be expanded from 21 to 41 Indian cities by the end of 2013 through franchising. The car rental company currently employs about 500 people. Berggruen Farming, Australia A company that has been managing 12,000 hectares of investor-owned agricultural land since 2008. The company's homepage promises: "With management expertise, a high return on investment capital is achieved." Berggruen Gümüşlük Houses, Turkey Swedish villages on the Turkish Riviera. Designed by the Swedish star architects Thomas Sandell and Gert Wingårdh in a minimalist Bauhaus style. The former German Chancellor Gerhard Schröder bought one of the white villas – with a blue pool and a view of the Bodrum peninsula. Berggruen Hotels, India Functional to luxurious – the Keys Hotels brand has the right room for every guest. For weddings, the resort in Mahabaleshwar is recommended – where you feel as if you were a guest at a Maharaja's. Bodrum Houses, Turkey Beverly Hills for Ottoman millionaires. White dream villas by star architect Richard Meier in the green mountains above the Mediterranean port of Bodrum. The Turkish St. Tropez – a hotspot for Turkish celebrities. Bondet Kayit Sistemleri A.Ş., Turkey A company that creates order in the office. From Leitz folders to storage – Bondet organizes it. Burger King Worldwide, New York Together with two business partners, Berggruen has acquired the fast-food chain for $1.4 billion. The hamburgers are also promised to become healthier, assures Berggruen. Celloglas, England Glamour for magazines and brochures. An English specialist firm that refines printed products. Customers include Vogue or Harrods – the covers shine and are practically washable. Commercial Development, Hitech City, Hyderabad, India A boom town of the Indian IT industry. The demand for ultra-modern offices continues to grow. Berggruen is building – with glass, stainless steel, and exposed concrete, it dazzles before your eyes. Elit Plaza, Şişli, Istanbul Tall, taller, Berggruen. This cylindrical residential tower is one of the nine skyscrapers transforming the skyline of Istanbul into a new Manhattan. 40 floors, 61 luxury residences ranging from 170 to 532 square meters in size. Fully air-conditioned refuges for the upper class."
"From Mumbai, the Berggruen Hotels are managed. Under the brand Keys Resorts, which has existed since September 2006, the company purchases land for the expansion of its own hotel chain called Key Hotels. The expansion is moving at an impressive pace. The chain has gone from 0 to 15 hotels in four years, with locations in Mumbai, Chennai, Bangalore (3 hotels each), Puna (2 hotels), Goa, Trivandrum, Ludhiana, Aurangabad, and Mahabaleshwar. The total number of rooms is said to be around 1200. For the calendar year 2013, an additional 19 openings are planned, which are aimed at the mid-segment of the business category. This corresponds to the growing market of Indian business travelers."