Bill Lind

"Gary Klein, in his seminal work, Sources of Power (another book, which along with his next, Intuition at Work, should be in every manager’s and strategist’s desk drawer), illustrates the intuitive / implicit nature of a business contract (drawing on Karl Weick’s version of a conversation between a boss and a team member): •   Here’s what I think we face •   Here’s what I think we should do, and why •   Here’s what we should keep our eye on •   Now, talk to me132   The only thing needed to make this into a mission order is to look your subordinate right in the eyes and say, •   Here’s what I want you and your team to accomplish. Will you do it? Bill Lind, who played a key role in introducing maneuver warfare into the Marine Corps, and whom we met in chapter III, suggests that every mission order actually contains an explicit or implied “in order to.” In a business setting, this might look like: Susan, I need you to go down and take charge of sales in the Northeast and increase revenue by at least 25% in order to avoid factory shut downs that could start as early as July."

"Bill Lind, a colleague of Boyd’s and the author of one of the classics of maneuver warfare, a book that belongs on every strategist’s bookshelf, Maneuver Warfare Handbook,49 wrote that: Both leadership and monitoring are valueless without trust. The “contracts” … of intent and mission express that trust … that his subordinates will understand and carry out his desires and trust by his subordinates that they will be supported when exercising their initiative."