Bjørn Rune
Strategic Concepts & Mechanics
Primary Evidence
"Kjell Inge gained business sense early. He sold pictures of himself to sports fans, and he was great at saving money. The first money he saved, he earned as an assistant telegram boy in Tomrefjord. Gjelsten's grandmother, Beret, was a commanding lady, and as the station manager for the Telegraph Service, she was a hub in the industrial village. Bjørn Rune got to bike with messages for 25 øre per kilometer. After tough negotiations, he managed to get three kroner for a round trip to the innermost part of the fjord (6 kilometers), and with the activity in the village, there were many bike rides for Bjørn Rune. So many that he needed a subcontractor, and he hired Kjell Inge. Of course, at a lower payment than what he himself received from his grandmother."
"One reason the fathers did not complain was that they had two child stars with them. In those years, it was hardly possible to open a Monday newspaper without reading a results table where either Kjell Inge or Bjørn Rune, or most often both, were on top in their category. It eventually became a routine to be interviewed by the local newspaper after yet another victory. "Kjell Inge was a charmer," one of the sports journalists recalls. "He was unstoppable once he started talking. He was so popular among the journalists that the other children eventually started complaining that he was the only one getting his picture in the newspaper.""
"Bjørn Rune, on the other hand, endured. He too was a late bloomer, but his father explained to him in detail what was happening and advised him to take it easy. The son followed the advice and maintained the discipline to train bravely even though it went just as badly on the tracks. He himself believes that the targeted patience from youth sports has been important: "I enjoyed the sport, even though I didn't win." Bjørn Rune distinguished himself as a methodical and targeted, meticulous young man. When he wasn't training, he was bent over his schoolbooks, or working and saving money."